If you have to interact with young adults, it will not be surprising to ask, what are young adults interested in. It is a challenge to keep up with the younger generation and their interests as they are very different than a couple of decades ago. But with technology, they are more visible, even though they continue to change distinctly and rapidly.
So what are young adults interested in? Young adults are interested in a lot of things but significantly in social media, anime, travel, gaming, working from home, making money, politics, socializing, health, fitness, networking, and having fun.
This is not to say that other age groups are not interested in similar things, but young adults tend to be more distinct in their choices. With maturity, they tend to be less receptive to behavior-based rewards. As a result, most young people will reject behaviors instilled by parents, which don’t make much sense to them; and prefer what they seek out themselves or what their friends are into.
In this post, we will be discussing the top items that young adults say that they are interested in, based on interviews.
While many may argue about the risks versus the benefits of social media, it is most important to note that this is where our young adults spend most of their time.
According to Statista.com, the average individual use of Social Media has grown significantly to approximately 147 minutes of usage per day, since 2019. Pewresearch.org reports that 84 percent of young adults are engaged in social media.
With that said, social media plays a central role in the lives of young adults. Many persons in this generation say that they cannot live without their social networks. This is understandable as many individuals between the age of 18 – 30, use this form of media to socialize, share interesting photos and videos, find entertaining content, stay in contact with friends, learn, and even make a living.
According to DataReportal.com, the most popular social media for young adults include Discord, Youtube, Facebook, Instagram, Twitter, Twitch, Tiktok, Discord, Reddit, and Snapchat.
Many young people are interested in Anime movies, tv-shows, and webtoons. They are also interested in making a career out of drawing or creating anime stories. It is almost unimaginable that these Japanese Cartoons overtook everything else young adults watch. Based on Google search volume, over 100 million people watch Anime, and most of these viewers are under 30 years old (https://theanimefacts.com/how-many-people-watch-anime/).
Even though travel is not for everyone, when considering what are young adults interested in, travel makes the top of the list for specific reasons. Young people want to see more of the country they live in, and many are interested in global travel. Today’s trend of digital nomads and technical (and other) work that can be done from home affords the opportunity to travel to youth who have an interest.
Also, the fact that the younger generation tends to be more isolated contributes to boredom and pushes them to explore. When young people start earning an income, they want to get around and have fun, travel affords the opportunity for both.
Though gaming receives a bad rap as research correlates this activity to anxiety, depression and isolation in the youth. You can hardly answer the question what are young adults interested in, without mentioning gaming.
According to Pewresearch.org, 60% of Americans, between the ages of 18 – 29 admit to being avid gamers. Young men are more prevalent than women in this group, as 70% of men under the age of 30 are active gamers (https://www.pewresearch.org).
Six-in-ten Americans ages 18 to 29 and 53% of those ages 30 to 49 say they play video games often.
The most popular platform used by video gamers in 2022 is Youtube at 48%, this is followed by Facebook (41.7%), Instagram (33.9%), Twitter (23.3%), Twitch (9.4%), Tiktok (8.4%), Discord 7.9%, Reddit (7.8%), and Snapchat (7.8%) (Source: Datareportal.com).
Working From Home
In the past, generations worked long hours in office environments and didn’t quite address the effects such work could have on their health, families, relationships, and so on. Today’s youth, geared with such information, prefer to improve the quality of their lives. While work is essential, many young adults choose to either work from home or a combination of both.
The pandemic has had an effect on work-from-home, as many employers who may not have supported this, got an opportunity to try out this form of work with favorable results. A large number of Employers have since moved to offer permanent work-from-home options for their employees, including well-known organizations like 3M, Accenture, and Goldman Sachs.
How to Make Money
Technology has grown very rapidly in the last two decades, creating non-traditional opportunities for making money. And the youth are not just taking advantage of such opportunities, they are spearheading most. From Blogging, eCommerce, SAS, and even Crypto. The internet has offered opportunities for 20 somethings to 30 somethings, who want to create a living.
Many opportunities did not exist before the popularization of the internet. For a good number of young adults, the internet gives them leverage, as the younger generation is more fond of
Some popular ways young adults make money online are through , eCommerce, content marketing, growing an audience to market to on social media, ad revenue through posting videos on youtube, blogging to grow Pageviews for ads, or affiliate marketing; selling artwork, posts, and other services online.
In asking, what are young adults interested in, it is easy to skip politics, given that young adults are not enthusiastic voters. But on the contrary, young adults are extremely active in politics preferring to show their political might by protest rather than votes. However, when they have come together to support a candidate, that candidate does extremely well. Such beneficiaries of the support of the youth, include Alexandria Ocasio-Cortez, President Barack Obama, and Beto O’Rouke.
Young adults are usually interested in causes, such as Civil rights, including Gay rights, LGBTQ+, Black Lives Matter, and Women’s Rights. They also politically active in Employment, Healthcare reform, Climate Change, Immigration and Education (https://www.therenewalproject.com).
The youth take their politics to Social media, like most other things. You will find active arguments on issues that they have a passion for, on platforms like Facebook, Twitter and Twitch. Take for instance, Twitch is a leading social media with over 140 million unique views per month. Hassan Piker is a streamer on this platform, with one of the most viewed and subscribed accounts, where he shares his socialist political views.
Socializing is very important to most young adults. Many will state that they are introverts, but even introverts socialize, just a bit differently.
Most young adults socialize on social media platforms like Discord, Twitter, Linkedin, Whatsapp, and Facebook. There are also apps that encourage social activity such as Netflix watch parties, spotify listen parties, also group gaming and group chats.
Many individuals today use the internet to find dates, or matching services to find life partners. l
Socialization is not just limited to online activity, as many young adults will attend events, join clubs, attend traditional churches, hang out in bars, volunteer their time and so on, just to give them the opportunity to meet new people and to socialize.
With all the knowledge we have acquired over the ages, a significant number of young adults want to be sure that they are doing what they can to be healthy. The younger generation are more likely to try fad diets that will either make you lose weight or gain weight. They also are more careful about what they eat or drink, and are more likely to add supplements to their diet than the older generation.
Research shows that social media positively impacts the fitness behaviors of young adults. And why not, young adult do spend a significant amount of time on social media, which in turn is has a huge influence on not just behaviors, but on the way people view themselves. So, in asking, what are young adults interested in, fitness will be top on the list.
Apart from staying healthy, young adults are also interested in fitness. Colleges and apartment complexes that target this age bracket will advertise their fitness centers as an added attraction. This is because most youth make this a requirement in choosing where they will live and school they attend.
Many young people are interested in opportunities to network and grow their careers. They will attend events that will allow them to meet individuals that can influence what they professions or create opportunities for them. They also are active in clubs and special interest groups where they can meet individuals that can either mentor them, or help them achieve their career goals.
Most young persons will find a way to have fun, while attempting the many activities we have discussed on this post. Fun is relative to the individual, and with changing times and ideaologies, increase in technologies and increased isolation, fun really depends on the what you call it.
While most young adults will consider group activity such as bowling, partying, gaming, and so on, as fun. They will also consider individual activities, such as hiking, biking, dance, journaling, or cooking. Others may even consider things that are harmful to them as fun, such as binge drinking and drugs.
No matter their age, young adults will seek out activities from which they can derive pleasure but are also open to what traditionally is considered fun.
As an afterthought, the question what are young adults interested in? is not very easy to answer, as they do get their hands into a lot of activities. But as you can see,